Started working as a freelancer since 1996. Worked for RO’YA Marketing and Advertising Agency, TN Communications and finally TBWA/EGYPT where he served as Executive Creative Director. Handled reputable accounts including Vodafone, Henkel, Nissan, Americana, Toshiba, Zanussi, El Abd Group, Talaat Mostafa Group and Dream Group, USAID, to name a few.

– He created dramatic storylines for the radio series “Osta Khamees Rah Paris” starring Nour El Sherif and TV series “Wadi El Molouk” Starring Somaya Elkhashab.
-He created and developed marketing Strategies and copies for many NGOs campaigns such as:

• مؤسسة مستشفى 57357
• صندوق تحيا مصر
• جمعية أصدقاء المبادرة القومية ضد السرطان
• برنامج الأمم المتحدة لمنع تشغيل الأطفال
• المؤسسة المصرية للزكاة
• برنامج الأمم المتحدة لمنع العنف ضد المرأة